Jeff Valdez is President of Valdez Productions. Jeff has been producing, writing and directing TV and film for over 25 years, with the likes of Nickelodeon, Lifetime, Disney, Showtime and NBC.  Jeff has also consulted and been a keynote strategist for organizations looking to maximize their reach into the Latino market, with companies like Coca Cola, Miller Beer, Time Warner Cable, Summit Entertainment, and many others.

He has been credited with pioneering a new category in American television, The English Language Latino Market, which represents the vast majority of American Latinos.  Well versed about the demographic and technology shift happening in America, Jeff is a multi-faceted expert, on how to address the multitude of opportunities in this new landscape.

Mr. Valdez made history as Co-founder, Chairman and CEO of SiTV (now known as Nuvo TV).  He launched and oversaw all operations for the critical maiden voyage of the first ever national cable network owned and run by Latinos in the United States.  Jeff not only created a lineup of award winning original shows, he also convinced over fifty major brands, to buy advertising on the nascent channel, as well negotiated all the affiliation deals with satellite and cable companies, which led to a majority of the organic growth of Nuvo’s current 35 million homes.

After launching SiTV, Jeff went on to Chair the largest Latino social network at the time, QuePasa Corp (NASDAQ), helping grow the stock from $1 to 15 a share and simultaneously Co-Chaired the largest Latino film distribution company in the US, Maya Entertainment.

He is currently developing a slate of comedy films and TV series for Latino millennials, with Jeffrey Soros and the Los Angeles Media Fund (LAMF), as well as a new “OTT Ala Carte 2.0 Latino Content Platform,” with some of the biggest names in telco and media.

Jeff has a regular blog on the Huffington Post.

Born in Pueblo, Colorado, he now lives in Beverly Hills, with his wife Ana and their two sons, Alex and Max.



When the mouth is open with laughter, that’s the best time to insert food for thought, perfectly describes a Jeff Valdez keynote speech!
Herb Scannell- Nickelodeon/BBC America

A2G is a social, digital and experiential agency with clients including Gap, Citibank and Old Navy.  Our go-to-expert is Jeff Valdez. We especially recommend his “Latino Lunch & Learn” program.
Rulivia Wong- A2G
Jeff fully captured the attention of the students and entertained them with his humorous stories, anecdotes and vision.
Kyle Graham- Harvard Westlake
Part comedian, part marketer, part businessman, Jeff is impossible to put a label on. One thing for sure, he really knows the Latino market
Mike Fernandez- Mille
Many articles have referred to him as a “pioneer,” after he spoke to our organization, I can see why.
Jeffrey Soros- LAMF
We had Jeff moderate a conference and he had no problem keeping our panalists on point, but also everyone in the room entertained with his quick wit
Dave Chitell- NGL
He "branded" Times Square's infamous Naked Cowboy and hired a fleet of people to ride around Manhattan on Segways with wearable video screens. Valdez said, “Creativity trumps large marketing budgets.”
Advertising Age